Tuesday, December 10, 2013

Ursinus College

Ursinus College makes a very strong effort to show the face of a diverse campus. The Ursinus website is a good example of this. The website always shows a person of color in one of the top five bullets. Currently three of the five bullets show colored students and the other two are pictures of the campus. I only bring this up because the college boasts a surprisingly small diversity percentage especially with its closeness to Philadelphia. Why does the school show diversity on it's website, without actually having the numbers to back up this praise? Is the school trying to show diversity to persuade other students to attend here? Anyone can easily access the statistical information of Ursinus' diversity of current students and I'll post them below.
  • African American 6%
  • Asian 4%
  • Bi-racial 1%
  • White 75%
  • Latino/a 4%
  • Nonresident Alien 1%
  • Unclassified 9%
It seems strangely coincidental and quite intentional that Ursinus has only 6% African American and yet three of the five pictures on the websites homepage shows African Americans. I believe Ursinus is quite misleading to a lot of prospective students in this way. I feel that there are betters ways to communicate the appreciation for diversity than trying to mislead prospective students into believing the diversity on campus is higher than it actually is.

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